U&Me; BW Signature Collection

Very centrally located in Umeå and easy enough to reach with luggage by foot from the railway station. I did not immediately understand that I could in self-service create a room access card from my booking at the check-in machines, but a mobile phone with the help hotline preconfigured was available at the counter and a patient service person available at the other end if the call even at the late time of 11pm. The room was on the 9th floor and the view over the city built around the frozen river was fantastic. I also liked the functional style of the room. I am myself very much into making sourdough bread, thus the offered self-made sourdough buns and breads immediately got my sympathy at the breakfast buffet. I was amazed that I was even allowed to pack a lunch bag from the buffet at no extra charge.

Everything was perfect. We booked a room with view on the river and that was breathtaking. The room had panoramic views on all of its width. The decor was modern and fully practical. The bathroom had a very efficient air system so that it dried completely within 12 hours or so. The beds were very comfortable. Breakfast was very good. Staff were really nice, polite and helpful. Digital check-in: just take every step as advised on the screen and if difficulty the staff will help. And on top of all this, we found that the cost was low compared to the quality of the room and breakfast (included), which was useful as we stayed 3 nights, so worth checking this hotel if in Umea.

The hotel is located right in the middle of the city, next to the river. You find lots of shops and restaurants in short walking distance. One of our favorites was it to walk along the river in the evening. We loved our room on the 13th floor with the bed facing the huge window with river view! Our room was nicely decorated and everything was sparkling clean. The self-check-in was quick and easy. Don't skip the breakfast! It was excellent - fresh bread, bacon, cheese, fruit, veggies, sprouts, yoghurt, juice and also warm dishes, waffles... I am sure, there was something for everybody.

The rooms were nice with those big windows facing the river! The breakfast was totally amazing with great variety of local and healthy food. The receptionist was very nice and friendly.

It was a great breakfast. We loved the view from the room. The location of the hotel was good. It was very interesting that check-in and check-out at the hotel can be done contactless. It was a very different experience for us. We can't wait to come again!