U&Me; BW Signature Collection

Very nice room with great ambiance and great view with enough space for two grownups with a child. There was no staff at reception but the computer check in was easy. The location is absolutely perfect near the city centre on walking distance, with many shops and restaurants and next to the river. The bathtub was a big plus ( and minus bit that will come later ) just before the hotel is a parking garage next to the comfort hotel where you can park your car for 130 kr. For 24 hours. The cleaning staff and breakfast staff where very friendly and spoke good English. The self-made waffles where really nice

The architecture, the wide choices at the breakfast buffet, the quality of food, the location right in the city centre, the views from the window... This place is so close to the 10/10 rating!

Breakfast.

Very centrally located in Umeå and easy enough to reach with luggage by foot from the railway station. I did not immediately understand that I could in self-service create a room access card from my booking at the check-in machines, but a mobile phone with the help hotline preconfigured was available at the counter and a patient service person available at the other end if the call even at the late time of 11pm. The room was on the 9th floor and the view over the city built around the frozen river was fantastic. I also liked the functional style of the room. I am myself very much into making sourdough bread, thus the offered self-made sourdough buns and breads immediately got my sympathy at the breakfast buffet. I was amazed that I was even allowed to pack a lunch bag from the buffet at no extra charge.

Everything was perfect. We booked a room with view on the river and that was breathtaking. The room had panoramic views on all of its width. The decor was modern and fully practical. The bathroom had a very efficient air system so that it dried completely within 12 hours or so. The beds were very comfortable. Breakfast was very good. Staff were really nice, polite and helpful. Digital check-in: just take every step as advised on the screen and if difficulty the staff will help. And on top of all this, we found that the cost was low compared to the quality of the room and breakfast (included), which was useful as we stayed 3 nights, so worth checking this hotel if in Umea.